The design world is a funny place, really. Every now and again I come across something that is so astonishing that I simply have to blog about it. I don’t usually like calling people out on their faults, but the average customer doesn’t know what to expect when it comes to hiring a designer. As a result, the client is often taken advantage of by self-proclaimed designers who produce really sub-par designs. Obviously, as professional designers, this is not something we want.
I have recently come to the realisation that many people simply don’t know how to network effectively. This is especially the case with small businesses where the owner is the accountant, the salesperson, the lawyer and the janitor.
In this post I’m going to let you in on 3 of the “secrets” (That’s what every internet marketer will have you believe, right?) I have learned in my network marketing efforts. Keep these truths in mind when networking (in any setting – online or offline) and you can turn your network into one that works for you, a network that generates leads.
Posted in Marketing, Small Business
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The purpose of this tutorial is twofold. Firstly, and most importantly, I’m going to teach you how to avoid turning your web designer or developer into a rabid, flesh eating monster. Secondly – and this is probably the part you’re interested in – I’m going to help you to make the best decision when it comes to hosting your small business website.
Posted in Small Business, Web Design
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We all know you need a website. As a small business, a website lends credibility and provides another means by which potential customers can find you. Business owners have now realised that a website is the in-thing – you know, the bling on their pimp suits – and are splashing out small fortunes on fancy-pants web designers and developers.
What you don’t know (but will know at the end of this post) is that having a website designed with no specific, defined purpose is going to get you nowhere. It’s the web design equivalent of trying to shoot a bottle cap with a shotgun, from a hundred metres away.
Posted in Marketing, Small Business, Web Design
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If you are like most of our clients – small business owners and entrepreneurs with massive amounts of ambition and tight budgets – then you probably don’t have thousands of little gold coins lying around to pay “SEO experts” to generate traffic to your website. You’re also so busy making a success of your small business that you don’t have all day to read about SEO and watch lengthy videos which say a whole lot of nothing!
That’s where I come in! What we are trying to do, primarily for fellow small business owners, is compile a library of really quick traffic tips which you can start today! These come in the form of our brand new 60 Second Series – Quick Tips to Generate Free Traffic!
Posted in Marketing, Quick Traffic Tips, Small Business
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