Before Red Giant Design Studio was born, we ran a "web design business". It sucked. Why did it suck? It was boring and forgettable. There was no reason for people to remark on our branding. Without a remarkable (remark-able) brand and design work, your business is destined for failure.
Fortunately, the old "sucky" business served as a great learning experience for us and we used what we learned to create a brand that is memorable. Lady Gaga - Memorable Branding at its Best
Let's face it. If we were bored with our brand and business, I can only imagine what other people must have thought. The truth is, they probably didn't think anything at all and simply forgot about us. Now therein lies the problem!
How did we tackle the problem?
Our solution to the problem was to create a fresh and exciting brand centered around a character that people can recognise. There are, of course, numerous other ways to grab people's attention and force them to reserve a slot in their memories for your brand.
We also put more thought into developing the concept of Red Giant. It has gotten to the point where it is taking on a life of its own. Red Giant is not just a vehicle for profit-making. There are attitudes and traits that are associated with the brand that spark excitement and intrigue within ourselves and hopefully within others.
We spent months brainstorming and developing our corporate image. In fact, we are still continuously working at developing the Red Giant brand. We designed a logo and stationery that were both modern and relevant.
Our hope was to create a "Wow!" reaction when presenting a prospect with a business card, with the goal being to provoke questions on the design thereof. I can tell you that this is working extremely well for us so far, but the business card design deserves a post of its own!
Personally, I am extremely motivated and excited when a concept or design that I have developed is received well by somebody. My advice is to create a brand and image that you are proud of and that excites YOU! People tend to respond well to positive emotions. If you think your brand is awesome, then the likelihood that your clients will agree is dramatically increased.
In highly competitive industries, first impressions are key. You often have to work long and hard to get your business in front of your target market just once. Ensure that, when it happens, your brand isn't glossed over by your prospects and promptly forgotten.
Work with your designer to create a brand and corporate stationery that is both remarkable and memorable. Remember, branding is more than graphic design. Branding requires concept development.
Trust me when I say: If you do not have memorable branding, you will be forgotten.
What have you done to make sure your business is memorable? Do you feel like you aren't standing out as much as you should be? Let me know in the comments below!